Thursday, December 3, 2015

Why we need to do Search Engine Optimization (SEO) for a website?

Whenever a new website for any products or brands is created the overall design and look of the website are the most important factors. To draw potential clients or customers, a professional looking website design plays the key role. It only takes a few seconds or minutes for someone who is visiting the website for the first time to decide whether to stay on the website or not. But now-a-days the new businesses create their websites by giving a search engine friendly design. Which means the website loading time is faster and makes it easier for search engine to crawl through the website and find out the relevant keywords.

Having quality content on the website and optimizing it with relevant keywords can make your visitors to stay. The quality of the content should be good enough, then only the visitors will stay for a longtime.Search Engine Optimization (SEO) is as important as a great design is to a website. The first thing to do is with the help of a professional web hosting company, makes sure the website loading speed is good enough. Then do the SEO of the website completely then and then only the website will become visible online in the top positions of the search engine result page.
SEO services

Make sure your website design is responsive and are friendly too with smart phones, tablets and other devices. Making a user-friendly website with proper navigation is an important factor for good search rankings. The size of the images on the website is also a very important factor. Having images of large file size and having too many links can affect the rankings of your website.

If you have got a website and you want to implement a new design for your website, then it is recommended to check the impact of the new design on your website. Check whether there is a drop in keyword positions in search results. Almost 80% traffic comes through search engines, so search engine optimization compatible websites have a better chance to be on top of the search results. When the design helps in grabbing the attention of visitors, SEO can help you get the right audience and good traffic. So a professional web design and SEO service providers knows how to create a SEO compatible website and rank high on search engines.IBOT Solutions company offers you with SEO services for your website for more details visit the official website here –

Tuesday, September 8, 2015

PPC (Pay Per Click) Advertising | Training Institute in Kochi,Kerala

PPC stands for Pay Per Click.PPC is an advertising of your products / services quickly to the world , with the help of ppc your products/brands/services comes at the top of the search result page instantly.Have you ever noticed the advertisements displayed at the top and right side of Google search page?If you have seen them with Ads shown in right side its all Pay Per Click Ads.As the name itself suggests it is an activity where the publishers are paid by the website owner for every single click on the online advertisement.This technique of marketing is used widely to get more traffics to website.

When it comes to digital marketing most of all the people think about two methods that a company can adopt to increase the traffic or visiblity on the internet.This includes the SEO and PPC advertising.Pay Per Click campaign method is nowadays becoming very popular and the smartest way to reach to the people/clients.The good thing in ppc is that you have to pay only for the clicks you have received.PPC can provide the website owner with long term results more rapidly and easily.

At IBOT Solutions it provides full fledge training in PPC campaigns from basic level to advanced level.

We at IBOT Solutions Digital Marketing Company  provides the following things for PPC campaigns :

  •  Setting up an campaign account in Google Adwords.
  •  Keyword research.
  •  Researching on business goals and target audience.
  •  Setting up a budget for ppc.
  •  Tracking in Google Ad words..
  •  Incorporating creative ideas.
  •  Creating proper landing pages.
  •  Testing of campaign.
PPC Training in Kochi,Kerala
                                PPC Training at IBOT Solutions

As a result of PPC it gives a good online exposure and instant results.We conduct a short term campaign, evaluate it and optimize to create best keyword list with its consideration on their product range, brand and other features. We spotlight the landing pages to make out which versions of web pages convert sales most successfully.

Thursday, August 6, 2015

iBOT’s Digital Marketing training program – At a Glance

Digital marketing as we know is a new trend now-a-days that make full use of web or internet and technology for the purpose of advertising or promoting a brand, product or services via internet (online). The key objective of digital marketing is to promote products, brand, build preference and increase the traffic on websites. The term “digital marketing” is also referred to as internet marketing or web marketing or online marketing. Internet and its related services have become so popular among common people that digital marketing has nowadays become one of the most preferred marketing strategies in business.

IBOT Solutions in Kerala’s is one of the best ever digital marketing training providing institute. For the same reason iBOT Solutions has played a major role in familiarizing Keralites about various digital marketing concepts. We offer a wide spectrum of digital marketing services like SEO, SMO, SEM PPC, Google Analytics, Social media promotion, online branding and a lot more.We offer digital marketing training as a full package that includes all the above-mentioned marketing strategies and at the same time are ready to provide separate (individual) or group training programs on individual basis.
Digital Marketing
Depending upon the individual’s knowledge and skill in the field of digital marketing, we are ready to offer basic and advanced courses. At iBOT it also provides pay per click campaigns, the PPC is basically a short term for Pay Per Click its an online tactic that can be adopted which can help you to improve your website traffic and online reputation. You have to only pay if your customers actually visit your web site. Pay Per Click Ad campaign is an excellent way to start with, delivering nearly immediate results.

In iBOT Solutions, we have a well known SEO & PPC Specialist and Consultant, an excellent Digital Marketer trainer Mr.Jitto Jose – He is having more than a decade of experience in Digital Marketing field, Google Adwords Certified Professional, and Speaker & Active Participant in SEO Seminars and he has trained more than 100 students in digital marketing.
For more information on iBOT’s training program, visit the official website of IBOT.

Tuesday, June 30, 2015

Digital Marketing - A Strong Footprint for Every Business Startups

As we all know that today's world is rapidly becoming a digital world. People all are getting connected with each other with the help of internet media alone. People use digital content on a daily basis these days and therefore internet marketing is very important, not because of its rapid growth but also because of its bright future associated with marketing.

Digital Marketing
Very soon all the other traditional marketing media will disappear as digital marketing will replace them altogether. Digital Marketing methods are quicker, more helpful and flexible than the traditional ones. The most common methods of digital or internet marketing are:

  • SEO (Search Engine Optimization)
  • Pay-Per-click advertising
  • Email Marketing.
  • Social Media Marketing(Facebook,LinkedIn,Twitter,Pinterest,Tumblr,Google+)
  • Mobile Marketing (SMS, MMS, etc)
  • Internet Banners Ads.
  • Info graphics.
Digital Marketing - What it is and why it matters?

Nowadays, customers have access to any information, any time and at any place they stay. Most of the people in the world are able to access this information via computers, tablets or mobile phones. What every business people should remember is that everyone can influence the image of their companies via - social media and by internet means only therefore digital marketing matters a lot in business field. For any business to succeed in today’s world, it is important to have a strong digital footprint. Therefore, when a business is defining its marketing plan, it must integrate a solid digital strategy.

Ibot Solutions is one of the leading Digital companies (Internet Marketing) based in Kochi, Kerala. Having 11 years of experience in Digital Marketing industry IBOT is one of the leading players in digital marketing arena. iBOT provides SEO and digital marketing training on Live Projects with inputs on Latest Google changes. Our training program ensures to cover all major areas of digital / internet marketing like Facebook Marketing , Google, Bing, Yahoo, and Yahoo display ads, Google ads, LinkedIn ads, Twitter Ads, Email Marketing, SEO and SEM and other internet marketing related tools.

iBOT Solutions helps you in enhancing your position online. It is obvious that the digital age has arrived and it’s time for those who have not yet adapted to the new way of marketing, to open themselves to the new way of interaction with the help of Digital or Internet marketing.